
CX Quick Summer Session
If you want to step into Customer Experience (CX) or you really want to become an organization that puts your customers at the center of your business, it makes sense to get to know the key pillars of CX and how to start implementing CX in your organization.
ABOUT CX Quick Summer Session
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CX Quick Summer Session consists of 5 individual sets of 2 hours (online)
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After each set, you have an additional 30 minutes (1-on-1) of personal consultation
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If you decide to book 5 sets together, you have an additional 1 hour of individual live or online consultation!
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You can opt for single or multiple individual sets only.
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If you choose all 5 sets, you will pay for four and receive five!
WHY CX Quick Summer Session
Here are 5 great reasons:
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fun and summery brainstorming
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little theory and even more examples of great practice
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quick and efficient landing in the basics of CX
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simplier understanding of CX concept
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fast implementation in your work or organization.
SCHEDULE of CX Quick Summer Session
1. CX Fundamentals and CX Strategy; Wednesday, June 22nd, from 2 p.m. - 4.00 p.m.
2. Customer-centric culture: Wednesday, June 29th, from 2 p.m. - 4.00 p.m.
3. Understanding customers (Voice of the Customer): Wednesday, July 6th, from 2 p.m. - 4.00 p.m.
4. Experience Design: Wednesday, August 17th, from 2 p.m. - 4.00 p.m.
5. Metrics, measurement, and ROI: Wednesday, August 24th, from 2 p.m. - 4.00 p.m.
CONTENT of CX Quick Summer Session
1. Basics of CX and CX Strategy:
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key elements of CX strategy
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alignment with corporate strategy
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implementation of the CX strategy and involvement of internal stakeholders
2. Customer-centric culture:
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customer at the center of the business
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CX team, competencies and abilities
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establishing Customer centric culture
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from CX to EX (Employee Experience)
3. Understanding customers (Voice of the Customer):
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establishing a VOC (What do we know we don’t know about customers?)
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from employees to customers,
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listen vs. hear customers (closing feedback loops-"To do" and "Not to do")
4. Experience Design:
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Basics of Customer Journey Mapping (CJM)
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CJM phases (Persons, In-Out, Out-In, Ideation, Action)
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Creating a memorable experience
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Creating USPs and managing touch points
5. Metrics, measurement, and ROI:
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key CX metrics
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measurement and management of CX metrics
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ROI calculation and the impact of CX metrics on business results
PRICING of CX Quick Summer Session
SPECIAL SUMMER PRICE vs. (REGULAR PRICE):
1 individual slot: 150 EUR (instead of 250 EUR)
4 for 5 slots (all session): 600 EUR (instead of 1.250 EUR)
* Prices are without tax.
